We’ve all seen the wildly successful Zach Braff and Veronica Mars Kickstarter campaigns. These enormous celebrities have managed to raise enough money, solely through reaching out to their fans, to support the production of their movies. Fans have reacted favorably, raising over $3 million for Braff’s newest film “Wish I Was Here” and over $5 million for Rob Thomas’s “Veronica Mars Movie Project.”
So which celebrity is next in line in using fans to achieve their goals? Looks to be Jon Lajoie – well, hypothetically anyway. This comedian/actor, known for his popular YouTube videos and his role on FX’s The League, created a hilarious parody kickstarter project, mainly poking fun at Zach Braff by mocking his campaign video. Lajoie’s project, entitled, “Help Jon Become Super Rich,” quite literally is what it sounds like – instead of using his fans’ money to make a movie, he plans to use it to become even more wealthy than he already is. He sarcastically states in his promotional video, “After I saw how Veronica Mars and Zach Braff fans responded to their projects in a mindblowing way, I couldn’t help but think… what if instead of relying on traditional methods of wealth acquisition… I turned to you, my fans, for the money. By you simply handing over your hard earned money to me, I could become super rich without all the added pressure of actually doing something!”
Before you watch his video, be sure to watch Braff’s campaign video first. Its even funnier that way.
As part of his fake project, Lajoie urges his fans to donate hypothetical money to his campaign and even offers them fake rewards:
- $50 earns you a photo of Lajoie burning a $50 bill on a jetski
- $1000 or more earns you a video of Lajoie looking at your facebook profile in disgust
- $10,000 and Lajoie will let you tell your friends that you met him, but you of course won’t actually get to meet him
Lajoie’s goal was to raise $500 million in 90 days. And believe it or not, he’s already “raised” over $12 billion with 84 days to go! That’s a lot of fake money. Go ahead, you know you want to submit another $3 million.
Although this video is simply a good laugh, I can’t help but think – does Lajoie have a point here? Is it unfair for people with a ton of money to rely on others to fund their dream projects? These stars are already wealthy individuals, and turning to less fortunate fans may seem a bit stingy. One might argue that campaigns like these overshadow other important campaigns by people who aren’t famous. However, the argument can also be made that these types of campaigns draw a lot of attention to crowdfunding in general, attracting more people to Kickstarter, and thus exposing more people to the other smaller projects out there. There was some controversy over the Zach Braff and Veronica Mars projects – which Kickstarter responded to in a blog post saying: “Kickstarter’s mission is to help bring creative projects to life” – “big or small.” Kickstarter claims that the Mars and Braff campaigns have brought a ton of new people to kickstarter – and a large chunk of them have gone to back other, smaller projects. They wrote, “Projects bring new backers to other projects. That supports our mission.”
What do you think of these campaigns? Is it unfair for rich celebrities to use crowdfunding? Leave a comment and share your opinion.
Follow us on Twitter