Identifying a perceived service gap in charitable crowdfunding, targeted towards millennials and digitally savvy users, Giveffect.org was born. Launched by a group of energetic Canadians Giveffect offers the ability to create fundraisers for your charity and have the money flow directly to the agency, rather than through the coordinator of the campaign. The process is designed to offer confidence to donors that their support will flow directly where they intended it to.
I recently spoke with Co-Founder and CEO of Giveffect Anisa Mirza to discuss the creation and vision for the crowdfunding site, as well as obtaining some tips to ensure your charitable crowdfunding campaign is successful.
Dayton English: What inspired the creation of Giveffect.org?
Anisa Mirza: I have been in the non-profit sector 5 years, as fundraiser, board member and manager. I am a millennial, being 29 and under, and realized none of my peers were serving in leadership roles. Business conducted at a board level is not engaging for younger demographic and I tried to increase social media use, but there is hesitation. Although I have learned a lot from mentors, I feels organizations do not effectively succession plan by having young people groomed for roles. To be sustainable you cannot neglect young people, even though they cannot give high levels now.
DE: What is your vision for Giveffect?
AM: We [Anisa and her co-founders] wanted to build a platform that engages the next generation of donors. We looked at different models and saw some flaws in existing models, that they do not create a unique crowdfunding platform that has a focus on next generation donors.
DE: What differentiates Giveffect from some other charitable focused crowdfunding websites, such as Fundrazr, Crowdrise or First Giving (which allows charities or individuals to create a campaign)?
AM: If you look at the way Indiegogo is structured an organization who has a volunteer who tries to raise money for them then has to receive the money from the campaign, rather than have finding go directly to the charity, unless the organization launches their own campaign.
Even if the charity receives the money from the volunteer they cannot issue tax receipts to individual donors from volunteer led campaigns, they can only offer a tax receipt to the organizer of the campaign. Giveffect can provide automatic tax receipting to donors.
If a charity signs up to be featured on Giveffect they, or anyone else, can raise money on the site.
Another feature that differentiates is curating of donors through sustained engagement beyond the campaign. Charities can connect with past donors and interact with donors again on an ongoing basis.
DE: What do see as the future for crowdfunding as part of a charitable fund development strategy?
AM: I see it emerging as a major component for gamification of giving with many tools added on. On Giveffect we have myeffect, a social impact score that shows all the good you have done through donations, volunteering and sharing information.
DE: What are some suggestions you have that can help ensure the success of a fundraising campaign?
AM: Over 150 organizations have registered with Giveffect. When charities create a campaign they need to create the elements of engagement which are; 1. Have a video. 2. Don’t just talk about the event or cause, tell a story, talk like you are talking to a friend. 3. The ask needs to be specific. Be clear and concise in what you are asking of the donor.
For more information on Giveffect visit www.giveffect.org.
photo credit: <a href=”http://www.flickr.com/photos/brandoncwarren/6809519195/”>Brandon Christopher Warren</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc/2.0/”>cc</a>