The last couple of weeks have included articles in my column about a shift to more participatory crowdfunding, led by ReCitizen.org (the first two articles can be viewed here and here). There is now a new entrant that is seeking to make crowdfunding a more comprehensive and engaged experience. Sqeeqee.com is a multi-faceted site for e-commerce, social media and gaming and crowdfunding. Today this article focuses on the impact that Sqeeqee may have on crowdfunding.
Until now crowdfunding has been a place for public appeals to be made for support to launch or grow private ventures, personal interests and philanthropic activities. While it is likely a simple transactional model like this will continue to have a place in crowdfunding there is a slow shift to more strategic leveraging of crowdfunding resources.
A new website Sqeeqee.com, has emerged that is seeking to serve multiple online communities at once, leveraging e-commerce, social activity and crowdfunding. While existing crowdfunding websites offer the ability to promote a campaign and host a profile to connect with the audience the idea behind Sqeeqee is to house everything on one site and bring the potential crowdfunder and campaign together.
Serving as a social media site there is an opportunity to post that you are willing to invest, which could be used as a micro giving or investing component, or a way for crowdfunders to target potential donors who have the ability, interest and capacity to give. By housing e-commerce on the site small businesses can also more fluidly connect with and employ crowdfunding as part of an operational strategy.
By hosting the communities directly on the site there is the potential to make crowdfunding a more regular part of life for the mainstream public. It also creates new and unique ways for campaign owners to continue to connect with and update those who have expressed an interest in their work.
While there are some intriguing elements to Sqeeqee there is one that I would question. There is a social gaming component that seems out of place and a bit of a mission drift. Perhaps if there was an opportunity for businesses and campaigns to employ social gaming as a way to promote, reward or engage their stakeholders then this element makes some sense, but it is unclear if there is a plan to do so.
The challenge with both Sqeeqee and ReCitizen is while innovate in their own right, they both have steep learning curves. Convincing the public to stick with their platforms through those learning curves will be a big task for both start-ups. If they can overcome that challenge, however, they will be among the first to market in participatory crowdfunding.
To learn more please visit Sqeeqee.